Well-coordinated teamwork speaks About Us
About our
UIMO launched in October 2023 as a fast-growing, women-led Chinese beauty brand. We design high-performance, easy-to-use makeup and tools that suit a wide range of skin types. Built on strong China-based R&D and factory partnerships, we focus on functional minimalism, rigorous testing, and accessible pricing. Our mission is to empower every individual with products developed in China and adapted for global skin needs.
Company overview
UIMO is a product-first beauty company founded in 2023 and led by women across our management team. We run fast iteration cycles with professional domestic manufacturers to keep quality high and development nimble. Key milestones include our October 2023 launch (RMB 20 million in two months), the October 2024 line expansion that pushed total channel sales past RMB 100 million, and category leadership on short-video platforms in 2025. Our products undergo multi-step quality control and lab testing, and we continuously collect global skin feedback to improve fit and shade ranges. In May 2025 we began a global expansion to bring our “China-developed, globally-adapted” approach to more international customers.
Our Team
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Mark Jance
Aviana Plummer
Braydon Wilkerson
Kristin Watson
We work through every aspect at the planning
Our company history and facts
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
